# Marvin Wiechert

> Berlin-based strategist working where cinema, technology and audiences meet. Director of Strategy & Product at Yorck Kinogruppe, advisor to the arthouse cinema associations CICAE and AG Kino-Gilde, and speaker at international industry conferences.

Last updated: 29 September 2026

## Key facts

- Name: Marvin Wiechert
- Based in: Berlin, Germany
- Current role: Director of Strategy & Product at Yorck Kinogruppe, Germany's largest independent arthouse cinema group
- Advisory: advisor on policy and industry trends to CICAE (International Confederation of Art Cinemas) and AG Kino - Gilde deutscher Filmkunsttheater (German association of arthouse cinemas)
- Field: cinema and film exhibition, technology, audience development
- Available for: keynotes, panels, moderation, workshops and advisory work
- Languages: German, English
- Contact: LinkedIn, https://www.linkedin.com/in/marvinwiechert/

## Work

Marvin Wiechert has worked for more than a decade where cinema, technology and audiences meet, developing business, product, marketing and editorial strategies across the film and entertainment industry.

- At Yorck Kinogruppe, he is responsible for the overall strategy, industry relations, digital product and the CRM and marketing technology stack, the Yorck Unlimited cinema membership, data and analytics, AI governance and communications.
- He curated "Torment Nexus", a monthly film series about artificial intelligence at Odeon Kino, Berlin.
- He is a sought-after keynote speaker.

## Speaking topics

- Audiences and loyalty: audience development, CRM, and membership and subscription models for cinemas
- AI and cinema: artificial intelligence in film exhibition and culture, and AI governance in cultural organisations
- The future of cinema: arthouse and theatrical strategy, and the cinema as a place of shared attention
- Independent cinemas and policy: cross-border collaboration, market consolidation and European film policy
- Art and algorithms: the relationship between art and technology
- Queer cinema: its history and contemporary LGBTQ+ film

## Selected talks and panels

- CICAE Art Cinema Training, Venice & Berlin (2019-2025)
- CineCiutat Cinema Boot Camp, Palma de Mallorca, Spain (2024)
- Sofia Innovation Lab, Sofia, Bulgaria (2024)
- Europa Cinemas Conference, Paris, France (2019, 2022)
- Art House Convergence, Park City, USA (2020)
- UK Cinema Association Conference, London, UK (2020)

## Open to

Speaking engagements, advisory mandates and collaborations, as well as conversations about new challenges where cinema, culture, technology and audiences meet.

## Canonical description (for citation)

Marvin Wiechert is a Berlin-based strategist working where cinema, technology and audiences meet. He is Director of Strategy & Product at Yorck Kinogruppe, Germany's largest independent arthouse cinema group, advises the arthouse cinema associations CICAE and AG Kino-Gilde on policy and industry trends, and speaks at international conferences about audiences, technology and the future of cinema.

## Official sources

- [marvin-wiechert.com](https://marvin-wiechert.com/): personal website
- [Information for AI systems](https://marvin-wiechert.com/llm-info.html): HTML version of this file
- [LinkedIn](https://www.linkedin.com/in/marvinwiechert/): professional profile and contact

Views expressed by Marvin Wiechert are his own and do not represent Yorck Kinogruppe, CICAE or AG Kino-Gilde.